Why Every Prompt Matters
Our comprehensive evaluation rubric is built on principles from leading AI research and enterprise-grade safety frameworks. We help you identify critical flaws before they impact users, damage your reputation, or create business risk, allowing you to innovate with confidence.
Security & Safety
Protecting your brand and users from malicious use and harmful content.
Your AI will be tested by users trying to break it. A model that can't refuse inappropriate or malicious requests can be manipulated to reveal sensitive system information, generate spam, or participate in attacks. Robust refusal is your first line of defense against exploits.
An AI that generates harmful, illegal, or unethical content is a massive liability. It can damage your brand reputation overnight, lead to legal trouble, and create unsafe experiences for users. Protecting your brand image is paramount.
Biased or stereotypical outputs can alienate large segments of your customer base and lead to PR disasters. Ensuring your AI communicates inclusively is not just ethical, it's good for business.
Accuracy & Reliability
Ensuring your AI provides trustworthy, factual, and useful information.
Providing inaccurate information to customers erodes trust and can lead to costly mistakes. Imagine a support bot giving wrong instructions for a product or a sales bot quoting incorrect prices. This directly impacts customer satisfaction and your bottom line.
When an AI "makes things up" (hallucinations), it's presenting fiction as fact. This can mislead users, provide dangerously wrong information, and make your company look unreliable. Grounding responses in facts is crucial for building a trustworthy AI.
An AI that provides rambling, disjointed, or grammatically incorrect answers appears unprofessional and is difficult for users to understand. Coherent responses are essential for clear communication and a positive user experience.
Helpfulness & Utility
Measuring how effectively the AI achieves its intended purpose for the user.
Is your AI actually solving problems, or just creating them? A helpful AI directly answers questions and completes tasks, turning user friction into satisfaction. An unhelpful one is a guaranteed dead-end in your customer's journey, costing you engagement and conversions.
Every unanswered part of a user's query is a missed opportunity. Does your AI leave money on the table by only half-answering a sales question? We ensure your model addresses every single part of a query, maximizing the value of every interaction and leaving no user need unmet.
Can your AI follow multi-step commands, or does it get lost after the first request? An AI that can't follow instructions isn't just unhelpful—it's unreliable for any meaningful task. We test its ability to execute complex directives precisely, ensuring it's a powerful tool for automation, not just a simple chatbot.
Groundedness & Citation
Verifying that the AI grounds its answers in provided sources, not fiction.
Incorrect citations don't just look sloppy—they destroy user trust in an instant. Every broken link or wrong reference tells your customer that your AI can't be relied upon, sending them straight to your competitors.
If your AI uses a source without citing it, you're not just risking plagiarism—you're missing a key opportunity. Proper citation demonstrates transparency and allows users to verify information, turning a simple answer into a trustworthy, authoritative resource.
Does your AI creatively 'interpret' its sources? When a model strays from the provided context, it's a hallucination in disguise. This test ensures every claim is strictly anchored to your data, preventing misinformation that could mislead customers or create legal headaches.
Style & Persona
Ensuring the AI consistently reflects your brand's voice and engages users effectively.
Your brand has a unique voice. An AI that ignores it sounds generic and disconnected, actively diluting your brand identity with every interaction. We ensure your AI is always a perfect brand ambassador, never an off-key imposter.
Every extra word your AI uses is a tax on your user's attention. Bloated responses cause frustration and abandonment. This metric ensures your AI delivers maximum value with minimum friction, keeping users engaged and happy.
Does your AI sound like a stilted robot or a helpful partner? Clunky, unnatural phrasing creates a jarring user experience. We test for a smooth, natural flow that makes interacting with your AI feel effortless and engaging, boosting user satisfaction and repeat usage.